Content Marketing Northampton » PH Marketing Consultant

Content marketing wasn’t born in the digital age. For decades, it has been a proven way for businesses to establish themselves as thought leaders, build highly engaged audiences and turn followers into paying customers.

Content marketing for your business

Why should people buy from your company? What sets you apart from the competition? More importantly - are you approachable, overtly knowledgeable and willing to provide free advice to those who need it?

A content marketing strategy should take into account all of these elements and position your business as a thought leader in its chosen industry. Unfortunately, putting such strategies into practice is a challenge for any business. Content marketing requires experience, time, the right tools and a consistent approach.

I’ve spent years advising firms of all shapes and sizes on their content marketing strategies and work with the best content creators in the business to carry them out.

I know how to turn your social media followers and blog subscribers into paying customers. It won’t happen overnight, and it requires a patient, consistent approach, but the return on investment can be hard to beat.

Blog setup and publishing

How many business blogs have you encountered that have a couple of news items on them from twelve months ago and nothing more?

A common mistake made by businesses is to set up blogs on their website with no strategy or plan for the content. And that’s why we’re left with so many digital ghost towns on the web.

To make your blog work, it needs to play a central role in your content marketing strategy. I can work with you to get under the skin of your business, it’s products and services, and your ideal customer. From there, we can build a profile of your audience and work out what type of content will best suit them.

We’ll even set the blog up for you and deal with all the technical elements related to publishing and sharing.

Unique, engaging and sharable content, at your service

There are far too many companies out there offering low cost content marketing services that result in duplicate content penalties or content that has been rushed and is consequently of low quality.

We now live in an age where Google can’t be fooled. It’s too smart for tactics of old to carry on working. As an ethical marketer, I’ve always believed in creating campaigns that are unique and of the highest quality, and apply the same principles to content marketing.

Every blog post produced by the team will be entirely original, well-researched and - most importantly - sharable. You’ll have the opportunity to get involved in the planning of titles and subjects, and you can speak directly to the content creators themselves to establish that all important relationship.

Ready to talk?

I’d love to hear about your business and discuss how we can help it make a serious impact via social media. Give me a call today on 01604 880787 or alternatively email me at hello@petehalsey.co.uk and lets start making a difference to your social media marketing today.