Social Media Marketing Northampton » PH Marketing Consultant

Social Media Management

Social media is a crucial marketing tool for all businesses. It doesn’t matter which sector you occupy, the size of your organisation or makeup of your audience; Facebook, Twitter, Instagram and LinkedIn are just some of the platforms you can use to promote your brand and reach more customers than ever before.

The DIY approach to social media doesn’t work

You might be fully conversant with social media in your life outside of work, but that doesn’t mean you’ll have the skills to make the most of these platforms for your business.

Equally, you simply won’t have the time to invest in social media management and marketing. Posting, outreach, audience building, pay-per-click (PPC) advertising and keeping up with the latest social media trends is a full-time job.

This is why far too many businesses set up social media accounts with the best intentions only to leave them gathering dust shortly after.

If people visit your website, they’ll look for your social media profiles, and, if they discover you haven’t posted anything remotely interesting (or at all) for the last three months, they’d be forgiven for assuming you’re no longer in business.

Social media is that important. And I’d like to remove this particular burden for you.

Setup, publishing and reporting

There are numerous elements to a concerted social media marketing effort, and I can assist with every area.

We’ll start with a coffee and a chat to find out about your business, its previous social media efforts (if there have been any - don’t worry if not!) and find out what it is you want to achieve.

From there, we’ll build a strategy that will help you meet your goals by reaching the widest, most relevant audience we can find.

My team will set up your accounts, publish fresh, unique content daily and report on progress each month. You’ll retain ultimate control of your brand, but we’ll put it to work in the best way possible on social media.

PPC ad campaigns

I’ve been in marketing for a long time and I can’t quite recall anything as powerful or cost effective as social media when it comes to precise audience targeting.

With Facebook, for instance, it’s now possible to create marketing campaigns that place your brand only in front of the people who are the most relevant, and at a time you’re most likely to engage them.

It’s not easy, though, and certainly something I’d advise against doing in house. As with any form of PPC marketing, Facebook and LinkedIn can quickly turn into black holes that will gobble up your marketing budget if you don’t know what you’re doing.

I’ll help you avoid that and ensure we only run PPC campaigns that offer a measurable, positive return on investment.

Ready to talk?

I’d love to hear about your business and discuss how we can help it make a serious impact via social media. Give me a call today on 01604 880787 or alternatively email me at hello@petehalsey.co.uk and lets start making a difference to your social media marketing today.