Businesses can’t survive without new leads.
No matter how healthy your current order book may look, or how seemingly unbreakable the bond between brand and existing customers, if you don’t have a healthy influx of new leads, you’ll soon hit troubled waters.
I’ve spent years helping businesses draw in quality, qualified leads, and have worked across a range of industries. I’m a great believer in the KISS (Keep It Simple Stupid) principle; business shouldn’t be complicated, and no matter which sector you operate within, lead generation relies on tried-and-tested methods I’m constantly developing.
If the path ahead looks bleak or you can’t remember the last time you had a busy sales inbox, give me a call; I’d love to have a chat and find out how we can sniff out the opportunities you’re currently missing.
If you treat your website as nothing more than a glossy, digital brochure or somewhere to point people you meet at networking events, you’re missing the point. Your website should be one of your most productive, proactive members of the sales and marketing team.
Websites don’t require holiday entitlement, and they’re more than happy to work 24/7 without so much as a power nap. If your website isn’t producing leads regularly or is sending too many of the wrong leads your way, something’s wrong. And I know how to fix it.
The design, user experience and search engine optimisation (SEO) of your website should work in harmony to produce brilliant, qualified leads consistently. Let me take a look under the hood and suss out where you can improve!
Social media is no longer a consideration for businesses - it’s a must have if you want to create an online brand persona that is engaging, exciting and capable of building a loyal audience.
Facebook, Instagram and Twitter are far more than communication channels, though - they should also offer ample opportunity to find new leads. If that’s a new concept, or something you simply don’t have time for - let’s chat!
Unlike many marketing consultants, I’m not all about digital. I firmly believe that traditional lead generation techniques still have a place in the digital society, and if you’ve long discarded ideas for newsletters, giveaways and door drops, I’d love to help you resurrect them.
The reason is simple. Think about the last time you received a letter from a supplier, favoured brand or partner. In a world of email, instant messaging and social media, it’ll have been unusual enough to be intriguing, and I bet you spent longer reading and engaging with it than you do most emails that arrive out of the blue.
Telesales isn’t dead, either. However, it needs an experienced hand if you’re to spend more time increasing your bank of leads than irritating people. I’ve spent years helping businesses undertake telesales campaigns that work. The right audience is out there.
My support with your lead generation effort doesn’t stop once we’ve agreed a brilliant strategy. I’ll help you implement it and then always be available to monitor, measure and learn from the strategies we implement. I’m going nowhere, and I’ll quickly become an extended member of your team.
To find out more, give me a call today or simply pop over an email!
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Ⓒ Copyright Pete Halsey
