My marketing consultancy service is to designed to work around you and your needs. I can provide as little or as much help as you need and become a trusted extension of your team.
Good news - you don’t need to undertake every aspect of your business marketing in-house. With decades of experience under my belt, I can help your business get off the ground or reach that next goal you’ve been aiming for.
More and more businesses are outsourcing their marketing or seeking the services of an experienced consultant. It doesn’t mean you’ve failed or given up internally - in fact, it demonstrates that you take marketing seriously and want the best help possible to achieve your business goals.
It could be a simple session over the phone to help to get an understanding of your needs and provide you with the basis of a plan to deliver or it might be a full (or half) day in your office, factory or other business premises with you and your team helping to devise a brand new campaign and corresponding strategy.
I work on the basis of absorbing myself into your business and becoming a part of your team. I can call on over twenty years of experience working across a diverse range of businesses in an equally diverse range of markets. Whether you’re a single site operation, multi-site business, UK-based or global, I have the knowledge and experience to help.
Creating a marketing plan isn’t easy - particularly if it isn’t your main area of focus, expertise or responsibility. Thankfully, I’ve created hundreds of marketing plans across a whole range of industries. And, most importantly, I’ve ensured they’re properly implemented, rather than being left to gather dust.
Equally, if you simply need help creating a marketing plan you’ll implement yourself, I’d love to join you on the initial part of that journey and impart my many years of knowledge. Finding the right kind of market and audience for your products and services isn’t easy, but I’ll provide that invaluable third eye and external opinion that you simply won’t find internally.
So many businesses have been there. A marketing plan is created only for it to seemingly produce zero return on investment once the reports are run six months later. What gives? Why hasn’t all that hard work produced any leads?
I’m obsessed with lead generation - just like every other marketer should be (unfortunately, lots aren’t!). After a chat and exploration of your business, I’ll be able to suss out where you’re missing opportunities and work on a strategy that will ensure you start bringing in a healthy, consistent, predictable stream of new leads.
After all, what good is a website, brochure or email marketing campaign that doesn’t produce any leads for your sales team?
Haven’t got the budget, inclination or time to hire a senior person for marketing? You’re not alone. In fact, most of the businesses I work with are exactly in that position and that’s rarely down to the size of their business or its ambitions.
In order to take your business to that level, or get your start-up off the ground, you’ll need someone experienced at the helm of your marketing strategy. The good news? That person can be external and save you considerably in recruitment and on-going staff costs.
If you’re a business owner, sales director or entrepreneur who has zero marketing experience, please get in touch. Equally, if you don’t think you need any form of marketing support, please get in touch - I’d love to be given the opportunity to demonstrate why you do!
You could be sitting on the next big idea for a social network, or a product that will disrupt and change an entire industry. But how do you know if that’s the case?
Some of the best ideas are often the most bonkers or seemingly unachievable. And, if you’re the person or team behind that idea, it’s all too easy to become consumed by self-doubt. This is why I’ve helped countless entrepreneurs and businesses sanity check their big ideas. By providing that invaluable third eye, I can use my experience to tell you honestly whether or not your idea has legs.
I’m an honest guy, therefore you can be assured of a realistic assessment. If it’s a goer, I’ll tell you so, but if you’re about to embark on an expensive mistake, I’ll be just as forthright in my opinion. In either case, I’ll help you push on and disrupt your market with a brilliant marketing campaign for an idea that will work.
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