Generating the leads your business deserves is simple with the right knowledge. While it seems like lead generation trends change on a daily basis, there are several tactics that will always be the cornerstones of the campaigns I plan, execute and perfect on behalf of my clients.
Read on to discover five lead generation tactics every business looking to grow online and off should know.
While the internet, and its many wonderous marketing channels, is often the first port of call for businesses wanting to make it big online, you shouldn’t forget about traditional marketing. There is still a large number of would-be customers that can be reached offline, which means tactics often seen as ‘old school’ remain hugely relevant.
Reach local audiences and build brand presence with print advertisements, billboards and outdoor advertising, radio and TV ads, direct mail campaigns (think brochures, flyers and postcards), telemarketing, and in-person promos at trade shows and events to harness the best of online and offline marketing.
Your website is a key tool in your quest for online domination, and with the right design, content and imagery, you’ll be off to a good start. But, what’s the point in investing in a great website if it will never be found?
Optimise your website with search engine visibility in mind and boost your rankings to reach a wider audience.
Email marketing remains a powerful tactic. By sending your marketing materials directly to customers’ inboxes, you can not only improve sales but keep them coming back for more.
With personalised content, a consistent schedule and engaging subject matter, you can yield great results. The best email marketing platforms also provide comprehensive analytics, meaning you can measure the results of each campaign you send and tweak your strategy for even better engagement.
Pay-per-click (PPC) or paid advertising is another efficient way to reach audiences. If done correctly and consistently, it can be a pipeline for warm leads and a source of positive ROI.
Google is often the first choice when running PPC campaigns, but it’s not your only option. Great results can be generated across several social channels - including LinkedIn, Facebook, TikTok and Instagram – while Bing Ads, Amazon Ads and Apple Search can also help people discover your brand.
Marketing your business organically with regular interaction across the social networks your audience uses is a lead generation tactic that shouldn’t be skipped. Whether you love or hate social media, the benefits for business are undeniable. Keep posts on brand, valuable to your audience and consistent for the best results.
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