With December in sight, I’m feeling particularly festive, and so are consumers. Whether they’ve completed their Christmas shopping sooner than planned or are leaving everything until the last minute, targeting those festive shoppers with a well-timed marketing campaign is the call of the day.

Adding some seasonal flair to marketing activities is a tack taken by many businesses, including small or start-up companies and big-name brands. From spring and summer through to autumn, every time of year offers its own charm, character and opportunity, and winter is the most magical season of all.

Read on to discover five seasonal marketing musts you should try this festive season, wow your customers with your wares and bag the sales that help you finish 2023 in style.

1. Embrace seasonal hashtags

Whether social media plays a small or larger role in the grand scheme of your business marketing strategy, the right content published on the right platforms can help you tap into your target audience cost effectively and efficiently. At this time of year in particular, everyone loves using a seasonal hashtag or two.

By jumping on the bandwagon and doing the same, you can get your social profiles seen by users looking for festive themed content.

2. Give your brand a holiday makeover

Add some seasonal sparkle to your brand to tap into your buyer’s feelings and help your company become a part of their culture. From giving your logo a temporary holiday makeover to adding festive flair to your website, anything goes when inspiring the seasonal joy that puts consumers into the mood to make a purchase.

3. Add a new product to your line

Celebrate the season with a new addition to your range or repackage your bestsellers with Christmas in mind. It’s a great way to excite your market and make an impression on browsing shoppers.

4. Launch your own seasonal promotions

Black Friday and Cyber Monday are just two hugely popular shopping events that’ll be causing a stir around the world during the season ahead. Be a part of the movement to bring more attention to your brand and your seasonal marketing efforts.

5. Grow your sales with more offers

Boost the success of those seasonal offers by adding value to every purchase and look forward to repeat sales in the months to come. You can offer a coupon for returning customers, add free products to their basket, supply an extended warranty, or provide free delivery to outdo your competitors this holiday season.