If you’re just starting up or running a small business that has a limited staff budget, outsourcing your marketing is one of the most sensible things you can do.

Letting go of any key task and handing it to an external third-party is always difficult, but with marketing such a dynamic task these days, it’s probably the best example of where it makes perfect sense to simply let someone else get on with it.

You’ll still remain in control of your brand, and get final say, obviously, but you can rest safe in the knowledge that someone with more experience and time than you is marketing your products and services in the best possible way.

If you’re still not convinced, here’s my top five benefits for outsourcing your marketing:

1. There’s never any downtime to worry about

Think about it; if you employ from within, you suffer from staff HR issues and annual leave. There’ll be times of the year when your key marketing person just isn’t available or might be causing internal problems that need dealing with.

An external marketing consultant won’t give you those problems. They’ll still take holidays, sure, but the best will have a network of talent on which they can call to undertake your marketing, therefore there’s no downtime to be concerned about.

2. You benefit from a team of experts

As noted above, the best external marketers work as part of a much wider team.

Marketing requires expertise in several disciplines: strategy, design, copywriting, development and social media are just some examples. Imagine trying to employ the best people for each of those tasks. It would cost you a small fortune.

When you outsource your marketing, you gain access to the best talent for a fraction of the cost.

3. You get a fresh set of eyes on your business

There’s nothing wrong with having an internal marketing team, but like anything in business, if you’re too close to it, you often make mistakes or assumptions that others wouldn’t.

An external marketing contract will ensure a fresh set of eyes are placed on your business. That outside insight will reveal things you simply won’t see yourself. They’ll spot holes in your plan, inconsistencies and, if you’re willing to listen to constructive criticism, the things you’ve simply got wrong.

4. You won’t have to invest in the latest marketing tech

There are some brilliant tools available for marketing teams, but collectively, they can get rather expensive. Plus, you’ll need to research the best tools for your needs, and that takes time.

With an external marketing team, you can be assured that the best tech will be used for your campaigns, and it won’t cost you a penny.

5. You’ll buy countless years of experience

The best digital marketing consultants or agencies will possess a wealth of marketing experience. You can’t buy that internally unless you spend a fortune on staff, but you can buy it if you outsource.

An external marketer who has ‘been there, done that’, will use their experience to explore every possible opportunity to promote your brand and won’t be afraid to tell you when an idea you’ve had simply won’t work. And that will save you significantly in wasted time and expense.

Wrapping up

One last thing - don’t get too hung up about finding an external marketing team that has already worked in your sector. If anything, it helps to employ the services of people who have serviced several industries - they’ll have insight and experience you’ll simply never gain yourself.

By outsourcing your marketing, you’ll save money, save time and gain the best set of hands for every task.