Please take a look at my latest marketing news, views and advice. I hope you like it!
Influencer marketing is the collaboration between a brand and popular social media users, who are commonly referred to as influencers.
12 November 2024
The rise - and rise - of artificial intelligence (AI) has changed the world as we know it.
10 April 2024
Like any industry sector, the marketing world has rolled with the punches and moved with the times.
12 March 2024
Digital marketing is the key to driving business growth as well as putting customer engagement back on the map once more.
1 February 2024
The marketing world is always an exciting place, with the latest and greatest trends never failing to amaze the brands I support and the audiences on the receiving end.
11 December 2023
As with any sector, the marketing world is influenced by an ever-changing stream of trends.
13 September 2023
Throughout its history, email marketing has evolved its technology and standards to become a powerful tool.
7 June 2023
Both our personal and professional lives have been impacted by the Covid-19 pandemic, and despite restrictions lifting and everybody urged to embrace their new normal, many businesses are still struggling to survive.
5 May 2022
The past two years – and the dreaded ‘C’ word – have seen both of personal and professional lives turned upside down.
4 March 2022
Marketing makes the business world go round.
11 November 2021
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