Please take a look at my latest marketing news, views and advice. I hope you like it!
This year, Brits are expected to spend over £7 billion on Black Friday and Cyber Monday deals
5 November 2019
Anyone who knows me knows I’m a big sports fan. And that’s not just because I love the competitive nature of games or the thrill of seeing live sport - the marketing practices that surround big tournaments absolutely fascinate me.
10 October 2019
So, what happens if you ask your customers to make a decision on something (the direction of a new product, for instance) and you don’t quite agree with the result?
21 June 2019
The ‘B’ word… it is, literally, everywhere.
Turn on the news, and you’ll be greeted with slanging matches between politicians and ever more elaborate graphics, stats and expert insight telling us what a mess the country is in and how it should be fixed.
14 June 2019
Industry spotlight: soft drinks and the changing approach to product and brand marketing
28 May 2019
There’s an awful lot of chatter about veganism within the national press. So much, one could argue, that this way of living is fast becoming one of the most hotly debated topics in the UK.
27 February 2019
Is your marketing working?
Probably not, if you’re having to ask that question.
15 January 2019
How well do you know your customers?
2 January 2019
Hasn’t business become so… complicated?
Every week I’m presented with a new scenario that absolutely stuns me.
25 September 2018
Happy people buy. They’re more likely to treat themselves. Companies are more likely to decide to invest in the stuff they’ve previously put off. Now is the time to market to them.
10 July 2018
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Ⓒ Copyright Pete Halsey
