Please take a look at my latest marketing news, views and advice. I hope you like it!
Marketing makes the business world go round.
11 November 2021
While in Durham last month, I walked past a computer repair shop, and I couldn’t help but take a photo of the sign attached to the wall.
12 February 2020
During his post-fight interview in December, Anthony Joshua told us that, sometimes “simplicity is genius”.
9 January 2020
This year, Brits are expected to spend over £7 billion on Black Friday and Cyber Monday deals
5 November 2019
Anyone who knows me knows I’m a big sports fan. And that’s not just because I love the competitive nature of games or the thrill of seeing live sport - the marketing practices that surround big tournaments absolutely fascinate me.
10 October 2019
Despite the introduction of the GDPR last year and continuing horror stories of big corporate data breaches, just 21% of businesses in the UK had cybersecurity policies in place during 2018.
19 August 2019
So, what happens if you ask your customers to make a decision on something (the direction of a new product, for instance) and you don’t quite agree with the result?
21 June 2019
The ‘B’ word… it is, literally, everywhere.
Turn on the news, and you’ll be greeted with slanging matches between politicians and ever more elaborate graphics, stats and expert insight telling us what a mess the country is in and how it should be fixed.
14 June 2019
Industry spotlight: soft drinks and the changing approach to product and brand marketing
28 May 2019
Is your marketing working?
Probably not, if you’re having to ask that question.
15 January 2019
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Ⓒ Copyright Pete Halsey
