Now let’s face it that is not a title that any of us would expect to have seen in 2019 and for me I can honestly say I never every expected to be writing about Digital Marketing during a global pandemic.

I am sure that anyone reading this is as fed up of hearing about or in this case reading about Covid-19 as I am in writing about it…change the record I hear you say.

The crux for me is that no matter what the world has thrown at us all for the past twelve month, we need to try to ensure that we maintain some of the basics when it comes to digital marketing.  This blog is for those that either have a strong web presence or are hoping to get one.  To achieve either your digital marketing will be crucial.

Ensure that you have a good and reliable hosting partner.

You might be one of the many businesses that have been forced to work remotely.  You want to know that during this difficult time your hosting partner maintains your website and visibility of your website without interruptions.  Damage to service will damage your authority with Google.

Keep your content fresh and engaging.

Let your customers know that in spite of the changes to the working world your digital doors remain open.  Keep your website fresh and front of mind with Google.  Continue to share your achievements and the achievements of your teams.

Share new experiences

If you are one of the millions that have now discovered ZOOM meetings rather than face to face, then share this with your customers and your potential customers.  Be proud of the changes that you have made and make sure that these are reflected on your website and through your social channels.

Use the time to carry out website improvements

For many your website may have taken a back seat to the day to day of delivering your services or selling your products.  A global pandemic with regular ‘lock downs’ offers an opportunity to invest time into those areas that had previously been put on the back burner.  Invest now to ensure you are ready for when we do eventually get back something more like our 2019 normality.

Have a re-launch plan ready

2020 has taught us all to expect (or at least prepare) for the unexpected.  So why then not prepare for getting back to a new normal.  Use your time wisely and prepare to hit the ground running and be one step ahead of your competition.

We are all now living in hope and maybe a level of expectation that the many vaccines that are being made available will bring back the World that we recognised in 2019 that we took for so much granted.  Get in touch if you would like some help with your Digital Marketing.