With the marketing world filled with cutting edge, digital techniques, email marketing is very much regarded as an old school strategy, and with the first email marketing campaign invented and sent out more than 40 years ago – in 1978 to be exact – you can see why it may have such a reputation!
With age however comes experience. Throughout its history, email marketing has evolved its technology and standards to become a powerful tool. But is it still relevant today? In this blog post, we answer this very question to reveal the benefits of using email marketing to take your business to the next level.
Email marketing remains an extremely effective tool, despite the strategy being introduced decades ago and other digital marketing tools/techniques taking precedence over the years.
According to recent research, there are over 4 billion email users based around the world, which means tapping into email marketing can give you access to an impressive pool of would-be customers. By using email marketing to educate, inspire and engage with both browsing and existing customers you can put your business in the limelight and get your products or services out there to realise some pretty remarkable results.
Whether you’re on the fence with email marketing or looking to increase your investment in this marketing must, you’re not alone! Forbes recently reported that 66% of businesses use email marketing at varying frequencies to spread the word about their brand, communicate with potential customers and generate essential leads.
The benefits of including email in your digital marketing strategy are many. When compared with other digital marketing strategies, sending a well-timed, carefully curated email campaign or two every month is extremely cost effective.
The permission-based setup of modern day email marketing strategies also means those receiving emails will be expecting them, and with that, are more likely to click through and engage with its content. It’s easier than ever to create an email marketing campaign that resonates with your customers too! Email marketing automation tools provide a flexible, scalable and simple to use system that enables brands to be as creative and personalised as they like.
In terms of return on investment, email marketing remains the biggest source of ROI for businesses and the marketers representing them. In fact, a HubSpot survey found that campaigns delivered a 760% increase in revenue on average.
Let me tap into the benefits of email marketing on your behalf. Get in touch today to discuss your ambitions.
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