The past two years – and the dreaded ‘C’ word – have seen both of personal and professional lives turned upside down. During the Covid-19 pandemic, the lines between our home and work lives have been significantly blurred and skewed, with the average family home doubling as a place to work and socialise, all be it in a socially distanced way.

Whilst the UK has led the way in dropping all Covid-related restrictions recently, the forever fluctuating Covid cases mean that as a nation we aren’t out of the woods yet. In response to the ongoing uncertainty, many companies have continued to allow their employees to work from home.

Empty office spaces aside however, the impact of working from home is being felt across other areas of business, including its marketing efforts.

Collaboration is the key to marketing creativity

Collaboration has always been the unsung hero of marketing creativity. Something as simple as getting all the team together over a coffee has worked wonders for many marketing campaigns. During these informal sessions, individuals are able to integrate and share, discuss and play with ideas to foster creativity and ultimately push the marketing plans of a business to the very next level.

With working from home now the new normal for organisations however, marketing professionals are having to rethink this approach to marketing creativity.

Why home working and Zoom meetings don’t have the same creative freedom

In an age when some of Britain’s brightest minds are still working from home and Zoom meetings provide the only way to touch base with their fellow creatives, marketing campaigns everywhere are suffering the consequences.

Collaboration via technology no doubt makes the world of remote working a better place, yet with a professional’s natural ability to lead by example, identify individual talents, listen, and even learn to get out of the way inhibited by video conferencing delays, creatives aren’t as able to get into the flow of collaboration, cohesion and creativity.

Putting strategy before technology for better marketing

Ideas based marketing is often the result of bouncing off each other, hearing stories and sharing ideas. Working from home really fosters a lack of community and team work not to mention a whole heap of communication difficulties.

As social creatures at heart, we need to leave home comforts behind and head back to the workplace to get those creative juices flowing again – your marketing strategy depends on it!