AI has begun to transform marketing over recent years for several different reasons. Marketers have been able to create more personalised experiences, improve customer analysis and overall see better campaign performance (to name just a few).

So, as we near the end of the first quarter of 2025, what does AI mean to marketing today and what impact is it having that businesses should be aware of? Read on to find out exactly what you need to know right now…

Data-driven decisions

A major impact on marketing is AIs capacity to analyse vast amounts of data and the speed in which it can do so too. Not only is this impactful from a resource perspective but the analysis can provide useful and valuable insights into consumer behaviour, their preferences and trends which can be used to create solid strategies.

Personalised user experience

Some will remember (all too clearly) a time when personalisation in marketing was as revolutionary as using a first name within an email. Well, the use of AI in marketing means we’ve moved way beyond this. AI can be used to analyse user data and subsequently tailor content, advertisements and recommendations. This creates a more personalised experience for your customers, providing them with content they’re more likely to engage with.

Creating good content

Another notable impact AI is having on marketing is the ability to support with content creation. In the marketing world we all know how important it is to have a bank of relevant and engaging content. The great thing about advancements in AI is that not only can it support you in creating these assets, but the content created is more likely to resonate with your target audience too.

Supporting customer service

AI-powered chatbots or virtual assistants have become a regular addition to the websites of businesses spanning across a whole host of sectors. They have been extremely beneficial in providing real-time support to customers, answering queries, offering recommendations or supporting customers through the process of purchasing a product.

Thoughts on the impact it’s having

Overall, we can see that AI is continuing to revolutionise marketing across all areas. The automation of once laborious tasks such as data analysis and content creation has streamlined processes for marketers. This is certainly not a bad thing, as a result greater focus can be placed on the more strategic elements of their role and campaigns - using the insights and analysis pulled together so efficiently by AI.