Put simply, on-site SEO is the process that makes the pages of your website as search engine friendly as they need to be. By optimising various elements of your website, you’ll unlock a bevy of benefits, including but not limited to, higher ranking, increased organic traffic, better click-through rates, enhanced conversion, improved local search success, and proven value for the long term.

Harnessing all these advantages and more comes down to how you manage various core elements. Read on to discover exactly what it takes to boost your on-site SEO.

Meta elements

Let’s begin with the meta elements that deserve your attention when fine-tuning your website’s on-site SEO.

Also known as title tags, page titles are the headings that you see (highlighted in blue and clickable) at the top of your listing in the search results. These should be unique for every page, to the point, descriptive and keyword optimised.

There are many more tags that shape SEO success. Header tags are used on-page (but more on that later). Image alt tags can also help search engines categorise your web pages. Anchor tags or text is used to link to other webpages and is considered an important ranking factor too.

Meta descriptions are another important meta element. These descriptions are the sentences you see below the page titles in search and they’re vital for on-site SEO success. Again, keep them unique, accurate, click worthy, and keyword focused.

Headings

Using headings on-site will not only make your content more digestible and interesting for the reader, it can work wonders for on-site SEO.

Described as H1s, H2s, H3s etc, headings are numbered according to their hierarchy and are sized accordingly, with H1s the largest and principle heading type.

Headings help both readers and search engines understand the content on your website a whole lot better. Think of them as visual signposts! By adding structure with headings, you’ll improve UX and this is one thing that the search engines love.

Content

Your recipe for on-site SEO success wouldn’t be complete without the right content. Whether updating your website’s blog roll or adding targeted landing pages, the content featured should be relevant to rank highly. But this doesn’t mean filling your pages with keywords and phrases.

Your pages shouldn’t lack substance or depth in terms of their subject matter. Instead, content should be unique, compelling and useful for your readers.

You don’t have to take on managing these core elements of on-site SEO alone, contact me for advice and support.