We’re all no doubt familiar with the saying “less is more” but what about from a marketing perspective. Well, it turns out opting for the “less in more” approach is something marketers need to get more comfortable with. So, to help you get on board, we’ve broken down exactly what it means and why it just makes sense.
The idea of “less is more” refers to simplicity and not overcomplicating your messaging. Ultimately, you’re competing for space in a world where attention spans are fleeting. Taking this approach to your marketing holds a considerable amount of value and proves to be extremely effective at resonating and engaging with your audience.
Consumers find themselves continually caught up in the noise of advertisements, pop-ups and promos. So, just picture how bold minimalism can be in such a saturated environment. Simplicity holds power and will therefore capture attention.
When building marketing campaigns, it can be easy to get carried away, snowballing through elaborate plans. However, once you take a step back and realise the easiest of ideas can often be the most impactful, that’s where you can really make your mark.
For those reading this feeling as though they may be guilty of going overboard when it comes to marketing, we understand it can feel a difficult task to change your approach. Before you start it’s vital that you refer back to your objectives, reminding yourself of what it is you’re trying to achieve. This will be what guides you and allows you to best communicate and connect with you audience.
From there just keep in mind that your ‘big’ idea doesn’t have to be so big and certainly doesn’t have to revolutionise the industry. Some of the most impactful campaigns are based on the simplest of thoughts – the key thing to focus on is ensuring your messages are clear, whilst remaining authentic to your brand. Beyond that, remember not to overthink things – we can almost guarantee it’s going to be a lot more fun from there.
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