Please take a look at my latest marketing news, views and advice. I hope you like it!
Influencer marketing is the collaboration between a brand and popular social media users, who are commonly referred to as influencers.
12 November 2024
Traditional marketing is any form of marketing that targets audiences by using offline materials.
11 October 2024
In an ever-evolving digital world, what we once knew about PR has changed – but does it still have a place in our strategies?
11 September 2024
As an experienced marketing consultant, I’ve made it my mission to assist and support businesses throughout Northamptonshire and the surrounding counties.
9 August 2024
While it seems like lead generation trends change on a daily basis, there are several tactics that will always be the cornerstones of the campaigns I plan, execute and perfect on behalf of my clients.
8 July 2024
Sometimes it’s not the latest, but the greatest, strategies that yield the best results. Take email marketing as a prime example.
10 June 2024
The acronym ‘Keep It Simple, Stupid’ – or KISS – has never been more relevant.
10 May 2024
The rise - and rise - of artificial intelligence (AI) has changed the world as we know it.
10 April 2024
Like any industry sector, the marketing world has rolled with the punches and moved with the times.
12 March 2024
Digital marketing is the key to driving business growth as well as putting customer engagement back on the map once more.
1 February 2024
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