Please take a look at my latest marketing news, views and advice. I hope you like it!
The ‘B’ word… it is, literally, everywhere.
Turn on the news, and you’ll be greeted with slanging matches between politicians and ever more elaborate graphics, stats and expert insight telling us what a mess the country is in and how it should be fixed.
14 June 2019
Industry spotlight: soft drinks and the changing approach to product and brand marketing
28 May 2019
On Tuesday 26th March 2019, the European Parliament cleared the first change to the EU’s copyright rules since the turn of the century.
16 April 2019
20 March 2019
There’s an awful lot of chatter about veganism within the national press. So much, one could argue, that this way of living is fast becoming one of the most hotly debated topics in the UK.
27 February 2019
Is your marketing working?
Probably not, if you’re having to ask that question.
15 January 2019
How well do you know your customers?
2 January 2019
7 December 2018
As buzz phrases go in digital marketing, ‘organic results’ and ‘pay-per-click’ see plenty of use, but if you’re not a digital marketing consultant, SEO agency or web design house, why should you be expected to know what they mean?
29 October 2018
Like anything in business, if you don’t measure the results of your digital marketing strategy, how can you be sure it’s effective?
22 October 2018
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Ⓒ Copyright Pete Halsey
