Please take a look at my latest marketing news, views and advice. I hope you like it!
This year, Brits are expected to spend over £7 billion on Black Friday and Cyber Monday deals
5 November 2019
Anyone who knows me knows I’m a big sports fan. And that’s not just because I love the competitive nature of games or the thrill of seeing live sport - the marketing practices that surround big tournaments absolutely fascinate me.
10 October 2019
You’ve heard of content marketing, right?
Clearly, when it comes to the world of B2B, the importance of this form of marketing shows no signs of slowing down. Last year, 70% of marketers in that field said it performed more successfully than any year prior.
12 September 2019
Despite the introduction of the GDPR last year and continuing horror stories of big corporate data breaches, just 21% of businesses in the UK had cybersecurity policies in place during 2018.
19 August 2019
If your view of external consultants has been skewed by those who are more interested in making a quick buck than delivering value, I’ve got some good news.
24 July 2019
So, what happens if you ask your customers to make a decision on something (the direction of a new product, for instance) and you don’t quite agree with the result?
21 June 2019
The ‘B’ word… it is, literally, everywhere.
Turn on the news, and you’ll be greeted with slanging matches between politicians and ever more elaborate graphics, stats and expert insight telling us what a mess the country is in and how it should be fixed.
14 June 2019
Industry spotlight: soft drinks and the changing approach to product and brand marketing
28 May 2019
On Tuesday 26th March 2019, the European Parliament cleared the first change to the EU’s copyright rules since the turn of the century.
16 April 2019
20 March 2019
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